BUMN - PT Telkom Indonesia (Persero) June - July 2021
I got this project from TeamUp Studio, there are 2 UX Researcher in charge in this project.
UseeTVGo is an application for entertainment needs that includes LiveTV, on-demand TV, and video on demand which is currently used by more than 400 thousand people in Indonesia and is available on the Android and iPhone platforms. Indibox(Android STB for TV).
In this project the focus is to find out the habits and things related to the user's retention rate. The deliverables are Insight, Nuggets, Persona, Customer Journey, Mental Model, and Design Challenge.
This research will focus on generating insight, nuggets, user personas, customer journey mapping, mental models, and design challenges for UseeTVGO. The research method used is In-Deep Interview, the sample user consists of 10 participants consisting of 5 Active Users and 5 Non Active Users.
The following is the timeline of this project
After the draft plan creation has been made for each type of user, then move it to the Interview Minutes. After the interview process is complete, all the responses from the participants are written here.
All the results of the interview notes were transferred to cards at Whimsical, then the responses were grouped to get Qualitative Insights & Nuggets. Then the grouping of participants who have similar characters is also carried out, thus forming a User Persona. After the User Persona is completed, then a Customer Journey Map and Mental Model are created for each User Persona.