BUMN - PT Telkom Indonesia (Persero) May - June 2021
I got this project from TeamUp Studio, there are 2 UX Researcher in charge in this project.
Indihome gamer is a High Speed Internet service from Telkom which has a 1:4 connection for download: upload and better stability as well as in-game bonuses, currently IndiHome wants to understand user needs for internet gaming services and the problems that users often face.
This research will focus on generating user personas, customer journey mapping, and mental models for Indihome Gamers. The research method used is In-Deep Interview, the sample user consists of 8 participants consisting of 2 IndiHome Gamer users, 2 Ex-IndiHome Gamer users, 2 IndiHome users, and 2 non users.
The following is the timeline of this project
After the draft plan creation has been made for each type of user, then move it to the Interview Minutes. After the interview process is complete, all the responses from the participants are written here.
All the results of the interview notes were transferred to cards at Whimsical, then the responses were grouped to get Qualitative Insights. Then the grouping of participants who have similar characters is also carried out, thus forming a User Persona. After the User Persona is completed, then a Customer Journey Map and Mental Model are created for each User Persona.